So I want to preface by saying I too think the 9900K is overpriced for what it is, and I think Intel could be doing a better job for their customers. However, it is important to remember that nearly every company in the world is pretty self-serving to themselves/stockholders.
After reading countless posts, the general consensus on this site is that the 9900K is a complete waste of time and no one should be buying it due to better priced options available from AMD and Intel’s own lineup. The thing is… you know the 9900K is going to sell like hotcakes.
I think most people on the site are getting hung up on performance/price ratio. When you look at the 9900K this way, then it is a bad deal sure. The issue is, when has this ever-stopped consumers? Why spend $100K on Porsche when you can buy a $60K BMW, why buy a $10K Rolex over a $3K Omega, why do women buy $3k designer handbags when you can buy a $200 one that looks just as good? People that can afford these things don’t care about an extra $150. We live in a world where PC builders spending over $100 in RGB fans is not rare.
When you have a $2k high end gaming build, that extra $150 easily gets lost in the wash.
The 9900K is not good value for money but it is very likely going to be the fastest mainstream 8Core/16T CPU available and people will buy it for that.
Just remember the great thing about the free market is that people can vote with their wallets, people stop buying this stuff Intel will change. Until that happens we will all be paying a premium.